A Run on Goldman's Socks

Goldman was alone in his socktuary admiring his collection of hosiery. He had pairs from all over the world. Surely this was a valuable assortment. Museum quality, perhaps.

Although he had never put a price tag on the collection now someone had. Just today he received an offer to buy his socks. He did not view it as a friendly gesture.

Nevertheless it started him thinking. How much is my sock collection worth? And even if the price was right did I want to part with them. Goldman held up a pair of long, white, silk stockings. George Washington himself might have worn something like this, he thought. More likely, his treasury Secretary, Alexander Hamilton, who was known as a fashion plate.

Goldman realized everyone wore those silks then. They were the standard over-the-calf’s of their day. They'd be worth only what some collector would be willing to pay for them.

Though he'd never before considered selling his collection, Goldman thought he'd put it on E-Bay to see how much it might bring. He could always pull it off the market if he didn't like the valuation.

Online marketing was new to Goldman. He knew he needed someone who could turn pairs into profits. He hired a fashion firm specializing in hosiery sales: “Heel&Toe, Here We Go, No Sole Left Behind.”

Goldman thought he had made a darned good choice. He smiled his cashmere smile and sat back to await results.